Prime Hospitality Group
Creating the brand behind the brands.
I began working with Hoosier Hospitality Group when they had 6 locations under 3 brands. Their biggest challenge at the time was tastefully and beautifully marketing their Ruth's Chris franchises in line with the branding standards.
This relationship quickly grew into creating beautiful materials for all 3 of their restaurant lines. And as Hoosier Hospitality Group grew, rebranding them as Prime Hospitality Group—a thriving company that has quickly grown to 15 locations in just a few years time—was a natural next step.
From large in-office and in-store graphics that identify the pillars they hold themselves to, to the sales materials that support and secure new location after new location, we created a lasting brand foundation to build on.