Prime Hospitality Group

Prime Hospitality Group has three restaurant brands under its umbrella. I was invited to work with the company to update and align the brands and create materials in congruence with existing brand components. 

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By identifying elements that had been used in current materials and reworking them into a manageable brand, we were able to create clear brands for each line without alienating materials already in use. This offered time to go back and update those materials through a process for a smooth, seamless rollout without the big initial investment. It was reverse-engineered branding that saved time and money for faster results and still afforded the ability to update and evolve the brand. 

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From a creative perspective, I love a good rebrand. From a business and marketing perspective, rebranding on a tight budget or timeline can alienate the market. For this client, this was a smart and efficient solution to keep pace with their quickly growing line of brands.