Prime Hospitality Group
Uniting a family of brands.
BIN 23 BISTRO 1 location
Prime Hospitality Group has three restaurant brands under its umbrella. I was invited to work with the company to update and align the brands and create materials in congruence with existing brand components.
By identifying elements that had been used in current materials and reworking them into a manageable brand, we were able to create clear brands for each line without alienating materials already in use. This offered time to go back and update those materials through a process for a smooth, seamless rollout without the big initial investment. It was reverse-engineered branding that saved time and money for faster results and still afforded the ability to update and evolve the brand.
From a creative perspective, I love a good rebrand. From a business and marketing perspective, rebranding on a tight budget or timeline can alienate the market. For this client, this was a smart and efficient solution to keep pace with their quickly growing line of brands.
RUTH'S CHRIS STEAKHOUSE from 4 locations to 14 multi-state locations
