National FFA Organization

At project onset, National FFA Organization produced three catalogs directed to FFA Advisors throughout the country featuring educational materials, awards, and apparel. 

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The National FFA merchandising team, combined with their communications staff asked us to elevate the brand through all three pieces and retarget one catalog to the membership—a base of middle school, high school, and collegiate students. 

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We took their traditional product catalog approach and used it as an opportunity to share more about the organization and make product shopping and purchasing easier and more fun. We helped FFA overcome an accessibility barrier through targeted QR codes to shop online. And we featured their incredible National FFA officers to model apparel in an age-appropriate way aligned with popular retail trends, bringing their Blue catalog decades forward with clean, brand-aligned layouts. Sales quickly reflected the shift.

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Ad campaigns were featured in membership and convention materials and included emails, social media, convention app graphics, and product placement through state officer and convention channels.