National FFA Organization
Saying the right thing to the right people.
Nearly a decade of annual reports for National FFA Organization means sharing the right things with the right people. It's presenting benchmarks and (beautifully) drawing conclusions from underused data and unrealized statistics—like identifying and naming 8 million+ past members, previously uncapitalized. It's sharing authentic stories with every individual donor, corporate sponsor, school district administrator, and lifelong supporter in a way that is independently meaningful and substantial to each of them.
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Together, we worked to advance the perception of a nearly century old organization into the bright agricultural future it has continuously worked to secure. We captured and documented a 20 fold membership growth and a nearly 30 fold growth in reengaged alumni. FFA brought these numbers to fruition and together we clearly presented them to the people who can ensure its place at the table for decades to come.
